Consumers Want More Control Over Their Data, New Survey Says

Consumers Want More Control Over Their Data, New Survey Says

In a new poll by identity management solutions provider Janrain, around two-thirds out of 1000 US respondents said that they want the government to pass laws that will give them “greater privacy, security and control of their personal data.”

The study also showed that 46 percent would be willing to “forgive” a company that was a “victim of a data security breach,” if that company immediately notified them, with 42 percent saying that they would “possibly” be willing to forgive.

However, 80 percent said that they will only buy from trusted companies. Around 49 percent who fall into this category also said that they do not fully trust the companies they deal with. The survey also found that companies like Google and Facebook were the least trusted, while Amazon was ranked fairly higher.

 

Source: MarTech Today

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