01 Sep Google, Mastercard Strike Credit Card Data Deal
Google had reportedly made a deal with Mastercard which will allow the search giant to track the offline spending habits of its customers.
The deal, which was not publicized, will give Google access to Mastercard’s US credit card data, but the multinational financial company denied that the data could be used to identify exact purchases. It added that it has put in place a double-blind encryption technology that prevents its partners from viewing the users’ personally identifiable information.
However, Myles Jackman of the Open Rights Group said that the confidential nature of the deal raises serious concerns regarding the use of private financial data.
Source: Computer Weekly