Mobile App Data Sharing ‘Out of Control’, Oxford Researchers Say

Mobile App Data Sharing ‘Out of Control’, Oxford Researchers Say

Researchers from Oxford University recently warned that the data harvesting and sharing by almost 90 percent of apps on Google’s Play Store share data with its parent company, Alphabet.

In a recently published paper, the researchers said that the data, which can include age, gender, location, and information about other apps on a smartphone, may be used for a number of purposes including targeted advertising, credit scoring, or targeted political campaign messages.

Prof Nigel Shadbolt, who lead the research team, said that a lot of people are unaware how data flows from smartphones to advertising groups, data brokers and other intermediaries.

Source: BBC

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