Most Consumers Still Willing to Share Data, New Study Shows

Most Consumers Still Willing to Share Data, New Study Shows


A newly published study by Blis, which focused on the changing perceptions of consumers on personal privacy, found that while people’s awareness on personal data is growing, they are inclined to give it away.

In a report called “The Currency of Data: Quantifying the Value of Consumer Information in 2019” the location data company found that as much as 60 percent of Americans are still willing to share their personally identifiable information (for free or at a price) to advertisers, with 57 percent of respondents placing a $10 minimum value on their identity. Two out of three customers are also willing to have their location tracked, either permanently or through opt-in prompts.
Source: MarTech

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