Period Trackers Found Monetizing Women’s Personal Data

Period Trackers Found Monetizing Women’s Personal Data


Researchers recently warned that period-tracking apps may be monetizing the personal data of women users which do not even guarantee results.

Anna Glasier, a contraception researcher at the University of Edinburgh, said that such apps do not even have to meet any privacy standards.

It was also revealed that one popular app called Flo had been selling targeted ads to Bayer AG and Procter and Gamble. Meanwhile, another app, Glow, had reportedly began marketing in vitro fertilization directly to users about a year ago and Ovia is pushing a paid version to insurers and large employers who need information on members or employees who want to conceive.Source: Bloomberg

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